@thebruinedit Profile Picture The Bruin Edit @thebruinedit

For parents navigating IVF, a complicated pregnancy, a NICU stay, or life after bringing their baby home.

I’m Emily, and I share practical support, honest perspective, products we actually use, and resources to help you feel more prepared.

New here? Start with The NICU Survival Guide, the resource I wish someone had handed me on day one. ↓

Things I’d Buy Again

The items we consistently repurchase and recommend without hesitation.

IVF & NICU

Products that supported us through fertility treatments and our NICU experience.

Baby Essentials by Age

Organized by stage so you can quickly find what fits your baby right now.

@thebruinedit

The Bruin Edit uses affiliate links, which means I may earn a small commission at no additional cost to you. I only share products we personally use, love, or would confidently recommend.

Work With Me
I’m open to aligned brand partnerships, paid UGC, and creator collaborations across motherhood, baby and toddler, fertility, and family products. If you’re interested in working together, I’d love to hear about your brand, campaign, or project!

@thebruinedit

The Bruin Edit uses affiliate links, which means I may earn a small commission at no additional cost to you. I only share products we personally use, love, or would confidently recommend.

About The Bruin Edit

Hi, I’m Emily.

The Bruin Edit grew out of my own introduction to motherhood, which looked a little different than I expected. After IVF, a complicated pregnancy, and a NICU stay, I eventually found myself navigating toddler life and realizing just how much I had learned along the way.

And if you’re wondering about the name…

Bruin is our three-year-old English Lab, named by my husband Patrick and me long before we became parents to our son, Liam. He was our first “baby,” and The Bruin Edit is named after him as a little reminder of where our family started.

This space has evolved since I first created it. It’s not just a place to share baby products. It’s where I share what I’ve learned from IVF, pregnancy, the NICU, and life after bringing a baby home, along with the products and resources that have genuinely been useful to our family.

Some of what I share is practical. Some is personal. Some is simply the reality of raising a toddler after everything that came before.

And yes, I’ll still tell you which products I actually think are worth buying.

I don’t share everything we own. I share what has earned a spot in our real life, what I’d buy again, and what I wish someone had told me sooner.

I’m glad you’re here.

— Emily Costa

@thebruinedit

The Bruin Edit uses affiliate links, which means I may earn a small commission at no additional cost to you. I only share products we personally use, love, or would confidently recommend.

Stay in the loop!
Get occasional emails from me with practical motherhood tips, things I’m genuinely using, new resources, and the occasional find worth sharing. No daily emails. No inbox overload. Just the things I think are actually useful.

@thebruinedit

The Bruin Edit uses affiliate links, which means I may earn a small commission at no additional cost to you. I only share products we personally use, love, or would confidently recommend.

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